The benefit that twitter can play in building brand visibility is not dubious “twitter enables business of all sizes and shapes to get heard. You no longer need a large budget to become known since the benefits of social media are available to everyone, free of cost in most cases.
We find the “tweet” icon everywhere from personal internet sites, to TV ads, and even in political campaigns. But how exactly does twitter work and is it suitable for you and your business?
Using twitter is extraordinarily straight forward: People have 140 characters to share whatever’s on their mind in a “tweet.” Who sees the tweet? Great question! The answer is that any person “following” that twitter user will see their tweets. Think of “tweets” like mass texts or mails. Think about “followers” like that person’s telephone book (by deciding to “follow” someone, you add yourself into their phone book).
Here is how twitter creates the capability for your content to go viral.
As an example, let’s say you have a domain that offers eCommerce technology services. And in that site you write a blog (so as to inform your visitors of updates and useful information). You write a blog post called “10 Mistakes That Most eCommerce Design Firms Do Not Know They’re Making.” In the post, you provide useful information. At the bottom of your post, you place a tweet button and inspire fellow Tweeters to tweet the article if they found it useful.
Someone comes across your article and loves the content. They see the tweet button and make a decision to share it with their twitter followers (so they hit the “tweet” button). This person has 1,000 followers so 1,000 twiter followers can now see your article appear in their twitter updates. At about that point, if the headline is catchy enough it’ll attract some eyeballs.
TIP: When writing viral content, a great headline is 50% of the equation.
Back to our example: Out of the 1,000 followers who get the “10 Mistakes That Most eCommerce Design Firms Do Not Know They’re Making” tweet, let’s say 10 of them open it and are directed to your website. Three of those fellow tweeters love the blog post and make a decision to share it themselves. They each have 1,000 twitter followers and 10 of those followers choose to do the same. This creates a snowball cascade and before you know it, 1,00 0s and 1,000s of followers have seen your content.
Twitter terminology: when one individual tweets something and someone else sees it, and makes a decision to share it also, it’s called “retweeting”. This is what makes viral content possible.
The key ingredients when writing viral content for twitter are massively useful info + an irresistible headline.
SupersumWeb is aWebsite Development Firm in NYC with years of 1 in developing best-of-breed Web sites and strategic Internet Marketing Consulting to business looking to transforming their website properties into performing assets.
