The first thing a lot of you probably know is that you should have the keyword or keyword phrase within the URL of the site. This isn’t only for websites but for blogs too. Each and every post you make will need the primary keyword in the URL. WordPress makes this super easy to accomplish when your writing your post you will notice the page link towards the top of the post along with a link that says “Edit”.

Another thing people don’t usually consider are the H1, H2 and the H3 tags within the web pages. You need to ensure your keyword or phrase is actually incorporated in all of these tags. What this tends to do would be to help the search engine spiders note that the first thing on your site or web page is your keywords.

Quite a few of you have likely been aware of the first sentence rule. This generally means that any page you develop should have the keyword or keyword phrase inside the first sentence of the content. Nevertheless, although you may may already realize that, there is one more guideline you probably do not know about which is the last sentence rule. It employs the same action of the earlier rule however, obviously this concerns the last sentence on the site.

There’s an additional factor you need to cope with referred to as keyword density and this is also essential. This is actually the amount of times your key phrase occurs on the web page compared to the quantity of words on the page. In between 3% and 5% is exactly where you will need your keyword density to end up. Keyword stuffing happens when you merely add the keyword to nearly every sentence and the search engines may penalize you for that.

Now there is one more thing I would like to share with you and that is the format of the keywords in the content. Using bold, italic and underlining are also very important when it comes to your keywords and you should make sure you do this with most of your keywords. Basically what you need to do is to make sure you are using these text formats for just about every instance of your keyword on your page. Don’t just use one format like, bold, you will want to use them all and mix them all up. Using just one of these formats may help a little but you really need to make use of all of them.

There you have it, if you adhere to these simple suggestions you will find that you will be able to improve your search engine standing for your site or web page. One more thing about the linking part, is that you will need to start creating links to all the web pages on your website or blog and never concentrate on only the home page.

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